iKhokha Graeme Cumming explains SuperSport United F.C. sponsorship

iAfrikan BYTES
24/02/2023 29 min Temporada 1
iKhokha Graeme Cumming explains SuperSport United F.C. sponsorship

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Episode Synopsis

Three-time premiership champions SuperSport united and fintech company iKhokha have struck a sponsorship agreement for the team’s sleeves. In this episode of iAfrikan BYTES, we hear from Graeme Cumming, chief growth officer of iKhokha, who explains from a storytelling standpoint, if we do it well, it’s a terrific medium for us to take our brand to all of South Africa and increase our brand awareness in a crucial market segment.

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