No matter what type of business you run, your audience has already heard all the pandemic response cliches. Does the phrase “unprecedented times” sound familiar to you? Before you post “we’re all in this together” on your next social media post, you should consider how your message actually reflects on your brand. Like many business tactics during COVID-19, your communications processes can help you thrive in “the new normal” if you proactively adapt. That’s why we invited Catherine Alonzo, CEO of Javelina, to show you how to effectively respond to a crisis, even when you’re not at fault. 

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