Today's guest is Michael Fox from Fable Food Co. Fable are a relatively new entrant to the market, they are producing alternative proteins products including beef & pork from mushrooms.Michael has extensive global experience as an entrepreneur, he founded and led Shoes of Prey a women's fashion business for a number of years. Michael is passionate about the food he consumes and so founded Fable as he saw a market opportunity, he understands consumers, mass markets and how detrimental following a consumer trend can potentially be. I love getting different perspectives, for me, I'm excited by the emerging opportunities for all of agriculture and alternative proteins is one of thosehttps://fablefood.co/Follow us on instagram: @HumansofAgriculture_Reach out with any questions and if you enjoyed the chat, Like, rate & share the podcast! --- Send in a voice message: https://anchor.fm/humans-of-agriculture/message
EvokeAG 2026:I'm excited to be one of the MC's for evokeAG in 2026. This event is unlike any other in Aussie agriculture and brings together the brightest minds from across the AgriFood ecosystem focused on solutions to some of our planets biggest challenges. Get your tickets at evokeAG.com

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