Is the Canadian government's new ad campaign state propaganda?

22/10/2025 11 min
Is the Canadian government's new ad campaign state propaganda?

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Episode Synopsis

Rudyard Griffiths and Harrison Lowman discuss a recent Government of Canada advertising campaign promoting Canadian patriotism and national pride, and the jarring disconnect between the ad's upbeat, flag-waving messaging and the current reality facing Canadians, from economic uncertainty, high unemployment, to everyday cost of living struggles. They explore whether this represents state propaganda, with the government potentially spending millions on symbolic imagery, rather than investing in tangible improvements and concrete results that would give Canadians genuine reasons for national pride. The Hub is Canada's fastest growing independent digital news outlet.   Subscribe to The Hub's podcast feed to get our best content when you are on the go:  https://tinyurl.com/3a7zpd7e (Apple) https://tinyurl.com/y8akmfn7 (Spotify)  Want more Hub? Get a FREE 3-month trial membership on us: https://thehub.ca/free-trial/ Follow The Hub on X: https://x.com/thehubcanada?lang=en   CREDITS: Producer - Amal Attar-Guzman Alisha Rao - Sound Editor Rudyard Griffiths - Host