Read the detailed show notes on our website.Aaron is a successful businessman and owner of eight businesses. Aaron has been in a personal Mastermind with his friend, financial guru, Dave Ramsey for over two decades. Aaron incorporates education and learning opportunities into his daily routine, remaining informed of the latest tools and trends available, which he shares with the men on ISI Mastermind Group.Plan, Build, and ScaleQUOTE: “It gives you more of an opportunity to touch people with your skill or your craft or your trade or your niche market, whatever it is that you’re trying to do.”PlanFigure out your messageDevelop the business model that works best for youFind your target marketBuildLead generation: reaching out to people in your networkYour groups will be your best salespeople, as they encourage their friends and colleagues to join.ScaleDoes scaling align with your personal mission?Can you scale from a distance?A few resources on business and mastermind groups that Aaron suggests:The Mastermind PlaybookNever Split the Difference: Negotiating As If Your Life Depended On It by Christopher VossConscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business by John Mackey and Raj SisodiaProfit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

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