In the latest installment of How to Grow Your Business Like Amazon, Steve explores one of the most pivotal cycles that led Amazon to their massive growth, the fourth and final cycle, The Scale Cycle. Comprised of four key principles, The Scale Cycle unlocks the secrets behind how Amazon was able to achieve such massive transformations, ultimately building themselves to the global giant they are today. Listen as Steve highlights the various elements making up the final four principles and how these same ideals can be applied to your business. So sit back, relax, and enjoy a thought-provoking overview that showcases the fourth and final cycle of Amazon's inner-workings. Timecodes:0:40 - What is scaling? 2:30 - It's important to continually think like a startup business3:50 - Principle 11: Maintain Your Culture6:30 - People want to work at Amazon and stay long-term8:35 - Creating door desks and the symbol it established within the company10:20 - The use of the term "shareowners" not shareholders 12:10 - Principle 12: Focus on High Standards15:40 - How Amazon goes about maintaining high standards21:00 - Bezos' most recent letter to shareowners 23:15 - Principle 13: Measure What Matters, Question What is Measured...Trust Your Gut28:33 - "When anecdotes and data disagree, the anecdotes are usually right"29:30 - Principle 14: Believe it's Always Day One34:51 - The last quote from Bezos' most recent shareowner letter in 2021Connect with Steve Anderson:The Success NetworkFacebookLinkedInWebsite

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