In the second installment of How to Grow Your Business Like Amazon, Steve discusses the four cycles driving Amazon to their overall level of success. Listen as Steve takes a deep dive into each specific cycle, highlighting their principles and why each exists within Amazon's culture. The Four Cycles: Test, Build, Accelerate, ScaleWhile Steve plans to provides an in-depth analysis on each of the four cycles in future episodes, he shares an overarching understanding on the importance of each cycle and how without them, Amazon would never be the company it is today. Timecodes:00:15 - Recapping the prior episode01:38 - How the cycles group Amazon's 14 principles02:10 - The Test Cycle05:00 - Jeff Bezos' email to employees about stepping down as the company's CEO07:45 - The Build Cycle13:00 - The importance of understanding your "flywheel"14:45 - The Accelerate Cycle20:30 - The Scale Cycle23:30 - Measure what matters, but question what's measured26:20 - Each principle stands on its own, but also interacts with othersConnect with Steve Anderson:The Success NetworkFacebookLinkedInWebsite

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