In the latest installment of How to Grow Your Business Like Amazon, Steve begins laying the groundwork for a 15th principle to be added to his book. While it's still a work-in-progress, this principle is centered around the idea of "meaningful differentiation" and why it's so vital to your business' success. Only by differentiating themselves, Amazon was able to grow to one of the largest companies of all-time and develop new product/service avenues within the company. Listen as Steve walks us through these differentiating ideas Amazon incorporated over the years, as well as the thought processes in place to execute on these ideas. So sit back, relax, and enjoy yet another great conversation!Timecodes:0:05 - Laying the groundwork for a 15th principle2:00 - The 2006 shareholder letter and its importance 5:16 - Amazon introducing the idea of differentiation8:00 - Examining new markets/products to reach into9:20 - Amazon Web Services (AWS) is a perfect example of meaningful differentiation12:08 - Looking at physical stores that provide a different experience14:35 - Amazon's willingness to experiment 19:00 - What are you doing right now to meaningfully differentiate your business?20:45 - Bezos' last letter to shareholders in 202023:40 - Customers want to know what you do differently26:00 - Closing remarksConnect with Steve Anderson:The Success NetworkFacebookLinkedInWebsite

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