E51: Harnessing The Revolutionary Nature of Women's Football to Drive Gender Equality w/Amy Drucquer

16/07/2024 56 min

Listen "E51: Harnessing The Revolutionary Nature of Women's Football to Drive Gender Equality w/Amy Drucquer"

Episode Synopsis

Amy Drucquer is the Founder of award winning platform, recently turned creative studio This Fan Girl. A lifelong Leicester City fan, Amy has spent the last eight years exploring the world of football fandom, and how this connects with feminism and wider societal issues. 

On this episode Amy talks about the challenges of growing women's football and the importance of listening to the needs of female fans. She emphasises the fight and revolutionary nature of women's football and the need to protect its unique qualities. We talk about the growth of women's football, the importance of building a community, the need for more support and investment, and the cultural shifts that are happening.

Find out more about This Fan Girl
Follow This Fan Girl Instagram
Follow Amy on Twitter

Chapters
00:00 Introduction
02:58 Amy's Earliest Memory of Football
07:42 The Inspiration Behind This Fan Girl
14:47 The Fight and Revolution of Women's Football
24:15 Research, Insights, and Listening to Women
28:51 The Global Platform of Women's Football
31:06 Building a Community and Overcoming Challenges
35:06 The Role of Creativity in Driving Change
36:59 Investment and Opportunities at the Grassroots Level
41:09 The Influence of Changing Social and Cultural Norms
45:22 Collaborating with Diverse Creators for Authenticity
52:27 The Need for Research and Innovation in Women's Football

More episodes of the podcast How Might We