Want to learn the proven 5 Step Process to Build, Grow and Scale your horse business for more profit and without burning out or losing your personal touch? Join the free class here: https://horsebusinessbuilders.com/freedom Welcome back to Horse Business Builders! Join us as we delve into why horse professionals struggle to charge what they're worth and how this mindset holds back their business growth. In this episode, we challenge industry norms and break down the ripple effect of undercharging. We discuss the importance of charging based on value, not affordability, and why having the right clients is more beneficial than having more clients. We'll also explore the backward belief systems that keep equine professionals from achieving their full potential. Learn the principles to build a profitable and sustainable business, allowing you to serve your clients, horses, and community better.  00:00 Introduction to Horse Business Builders 00:23 The Problem with Undercharging 01:02 The Importance of Charging Your Worth 04:38 Affordability vs. Value 09:56 False Humility in the Horse Industry 11:46 The Impact of Low Prices on Burnout 16:19 Building a Profitable and Sustainable Business 32:53 The Value of Expertise and Experience 41:49 Overcoming Backwards Belief Systems 48:15 The Faith Formula: Be, Do, Have 49:26 Belief: The Foundation of Success 51:03 Intermission: Free Live Class Announcement 52:00 Overcoming Setbacks and Continuing Forward 52:25 The Importance of Belief Systems 01:04:39 Passion and Sacrifice in the Horse Industry 01:10:39 The Value of High-Ticket Clients 01:21:51 Building a Profitable Business 01:34:25 Conclusion: Embrace Your Calling

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