Jake Johnson, founder of Sisu Window Cleaning, shares his entrepreneurial journey and the growth of his business. He started his business in college and has since scaled it, adding employees and expanding into commercial window cleaning. Jake discusses the challenges and lessons he learned along the way, including the importance of networking, rebranding, and providing a world-class customer experience. He also talks about the differences between residential and commercial window cleaning and the seasonality of the business. Sisu Window Cleaning is a successful home service business that offers window cleaning, gutter cleaning, and house washing services. They have built a strong customer base and have expanded their services to include commercial cleaning and Christmas light installation. The company has focused on providing high-quality service and has implemented technology to streamline their sales and scheduling processes. They have also been active on social media to connect with potential customers. The founders have shown resilience and determination in growing their business, and they have plans to continue expanding in the future.
KEY TAKEAWAYS:

Starting a business in college provides a unique opportunity to gain real-world experience alongside classroom learning.
Having a strong partnership requires complementary skills and roles, trust, and shared values.
Spreading revenue throughout the year can be a challenge for seasonal businesses, but exploring commercial opportunities can help balance the workload.
Commercial customers prioritize responsiveness and reliability, while residential customers may focus more on the quality of work.
Pricing for commercial window cleaning is often based on the size of the job and the number of windows. Focus on providing high-quality service to build a strong customer base
Implement technology to streamline sales and scheduling processes
Utilize social media to connect with potential customers
Show resilience and determination in growing the business
Plan for future expansion and growth


CHAPTERS:
00:00 Introduction and Overview
01:11 From College Startup to Scaling a Business
08:39 The Importance of Rebranding and Providing a Memorable Customer Experience
17:16 The Power of Networking and Building Connections
21:41 Navigating the Seasonality of the Window Cleaning Business
23:27 Commercial vs Residential: Understanding the Differences
26:19 Pricing and Challenges in Commercial Window Cleaning
27:16 Learning from Mistakes and Pricing Challenges
30:52 The Importance of Pricing and Financial Management
36:54 Expanding Service Offerings and Adding House Washing
39:45 Utilizing Technology for Sales and Scheduling
43:33 Building a Strong Customer Base through Social Media
46:21 Adding Christmas Light Installation as a New Service
52:26 The Definition of Hustle and Balancing Personal Life
54:48 Conclusion and Support for Local Businesses
GUEST RESOURCES:
Facebook: https://www.facebook.com/SisuWindowCleaning?mibextid=LQQJ4d
Instagram: https://www.instagram.com/sisu_windowcleaning/?hl=en
Linkedin: https://www.linkedin.com/in/jake-johnson-608317191?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
Website: http://sisuwindowcleaning.com

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