Geoff is the Executive Vice President of Corporate Affairs and Chief Communications Officer for Horizon Therapeutics. He has more than two decades of global healthcare communications experience before joining Horizon. Jeff worked at senior communications roles at premier agencies like Edelman, real chemistry GCI. He also spent time at AbbVie being a public affairs manager. In addition, he serves on the board of directors for the Child Restoration Outreach and Support organization and is a member of the Lake Forest College board of trustees, as well as the trustee for the Institute for Public Relations.Learn more about Geoff:-        LinkedIn-        TwitterTop 3 Lessons:1.     Pull together a cross-functional team and co-create the new brand2.     Develop a visual brand identity that can give you the chills3.     Think of your company brand beyond its products to truly live its purposeEpisode website URL:https://www.howiechan.com/blog/podcast-geoffcurtis-ep5Ways I can help you:Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inboxDownload free brand strategy guidesWork with meHow I can Help You Join 80,000+ receiving weekly lessons over email & social to on a journey to live a legendary life. Subscribe to Legend Letters Download free brand strategy guides 1:1 Personal brand coaching

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