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Listen "Kellogg School of Management, Professor Tim Calkins: The Future of Biomedical Marketing"
Episode Synopsis
In this episode, Jordan Marsh and Mimi Rawitscher sit down with Tim Calkins, Clinical Professor of Marketing at the Kellogg School of Management, to explore the future of biomedical marketing. They delve into Kellogg’s renowned marketing expertise, the school’s growing focus on healthcare, and how marketing strategies in the healthcare sector differ from those in traditional industries.
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