ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Shiny Objects or Brand Success? | Growth League Podcast ft. Shereen Elsammaa, VP of Mktg at Sambazon"
Episode Synopsis
Shereen takes us through her journey at Sambazon, where she has been a driving force in transitioning the brand from a CPG-focused model to expanding its presence in physical stores and franchises. From managing limited marketing budgets to overseeing an in-house marketing team, Shereen shares her insights on scaling a brand while staying authentic to its core values.
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