Send us a textWhat if booking a ride could be as simple—and transparent—as booking a flight?That question inspired Obi, the world’s first true rideshare aggregator, and the focus of this episode of the Ground Transportation Podcast. Host Ken Lucci sits down with Ashwini Anburajan, CEO of Obi, to explore how the company became known as “the Kayak of Rideshare.”Ashwini shares her journey from NBC political reporter to BuzzFeed data strategist to tech CEO, and how her obsession with consumer transparency led her to Obi—a platform that compares Uber, Lyft, Curb, and other providers side-by-side in real time. She explains how Obi’s story began, the data engine that powers it, and the company’s mission to help riders, drivers, and operators navigate an evolving mobility landscape. In this conversation, you'll hear:• The origins and evolution of Obi—from a 2019 pivot to over 1 million global users today• How Obi connects more than 175 countries’ rideshare providers in one app• The future of autonomous mobility and what it means for drivers• Why pricing transparency could reshape how consumers choose ground transportationIf you’ve ever wondered where rideshare technology is heading—or how smaller operators might fit into the next wave of mobility innovation—this episode delivers a front-row seat to that future.CHAPTERS:00:00 Introduction00:25 Welcome01:59 Obi Rideshare03:27 Background05:30 How The App Works10:22 Pricing Transparency13:36 Why Download Obi?14:50 Corporate Rideshare Plans15:46 Tech Development17:03 Rideshare's Reaction18:28 Autonomous Optionality29:46 The Fate Of Rideshare Drivers In Five Years35:41 Expansion Plans41:33 Parallels Between AI and AVs49:02 Obi And Price Transparency52:24 Where To Access Obi53:49 ConclusionLearn more about Obi: rideobi.comConnect with Ashwini: https://www.linkedin.com/in/aanburajan/00:00 Introduction00:25 Welcome01:59 Obi Rideshare03:27 Background05:30 How The App Works10:22 Pricing Transparency13:36 Why Download Obi?14:50 Corporate Rideshare Plans15:46 Tech Development17:03 Rideshare's Reaction18:28 Autonomous Optionality29:46 The Fate Of Rideshare Drivers In Five Years35:41 Expansion Plans41:33 Parallels Between AI and AVs49:02 Obi And Price Transparency52:24 Where To Access Obi53:49 ConclusionTry Obi: rideobi.comAshwini Anburajan: https://www.linkedin.com/in/aanburajan/At Driving Transactions, Ken Lucci and his team offer financial analysis, KPI reviews,  for specific purposes like improving profitability, enhancing the value of the enterprise business planning and buying and selling companies. So if you have any of those needs, please give us a call or check us out at www.drivingtransactions.com. Pax Training is your  all in one solution designed to elevate your team's skills, boost passenger satisfaction, and keep your business ahead of the curve. Learn more at www.paxtraining.com/gtpConnect with Kenneth Lucci, Principle Analyst at Driving Transactions:https://www.drivingtransactions.com/Connect with James Blain, President at PAX Training:https://paxtraining.com/

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