Selling Sexy by Lauren Sherman, Chantal Fernandez

08/10/2024 12h 28min
Selling Sexy by Lauren Sherman, Chantal Fernandez

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Episode Synopsis

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Title: Selling Sexy
Author: Lauren Sherman, Chantal Fernandez
Narrator: Allyson Ryan
Format: mp3
Length: 12 hrs and 28 mins
Release date: 10-08-24
Ratings: 4 out of 5 stars, 22 ratings
Genres: Economics
Publisher's Summary:
Victoria’s Secret is one of the most influential and polarizing brands to ever infiltrate the psyche of the American consumer. Almost right at its start in the late 1970s, the company developed a cult following for its glamorous catalogs. Back then, shoppers had few alternatives to the stodgy department stores that sold most of the nation’s intimate apparel. By 1982, the founders of Victoria’s Secret avoided bankruptcy by selling to Les Wexner, the fast-fashion pioneer behind the Limited, whose empire of mall brands would go on to dominate American retail for forty years.