Listen "Clone your clients by tracking your results so you can make better decisions that can lead to more clients."
Episode Synopsis
Know where to spend your money. if using FB or Instagram or other "smart" platform, this optimizes your targeting for the platform driving your costs down. You need to know your numbers so you can make smart decisions. Additionally, you can optimize your audience automatically to get more of your ideal client. Brian even discusses the Facebook Conversion API that can help you know your audience even better. You can also use Zapier to send Zaps to Facebook and other platforms.
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