What happens when a family decides to turn plastic waste into stylish, sustainable eyewear? Meet Nik Robinson and his children, who are revolutionising recycling through their brand, Good Citizens. In this inspiring episode, Nik shares the incredible journey of transforming 600ml plastic bottles into high-quality sunglasses, while involving his entire family - including his kids - in the mission to "untrash the planet". Discover how a simple conversation with his children sparked a business that's not just about making glasses, but about creating meaningful environmental change. Learn about: Turning 100% recycled plastic into fashionable eyewear The power of involving kids in entrepreneurial thinking Principles of sustainable business Innovative approaches to recycling Perfect for entrepreneurs, environmentalists, and anyone who believes small actions can create big impact.See omnystudio.com/listener for privacy information.

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