How does a nonprofit create a successful relationship with an event planner that results in unforgettable gala or signature fundraising events year after year? Today, I talk with Houston Ballet Senior Director of Events and Individual Giving, Alexandra Yates and legendary event producer Richard Flowers, Owner of The Events Company to talk about the upcoming Houston Ballet Ball. 
In this episode, Alexandra and Richard provide great insights on a range of topics including tips on how a nonprofit can create a successful, long-term relationship with an event producer, what all successful events have in common, and the importance of creating wow moments at an event that entices donors to come back to your event year after year. This is one episode you will not want to miss.

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