Mission isn’t just a buzzword - it’s the backbone of great marketing.In this episode of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with Amy from Hunter & Gather about building a purpose-led brand that drives genuine community and commercial results.Here’s what we cover:The Hunter & Gather story: from education-first platform to avocado mayo & oil, and a cross-category rangeHow to turn values into packaging, storytelling, and campaigns that convertThe commercial power of purpose: loyalty, community, and margin upsidesCommunity in action: the Hunter & Gather “Tribe” shaping products and advocacyScaling authentically: team of 30, quarterly self-reflection, and navigating investmentOmnichannel done right: website, Amazon, Tesco, Holland & Barrett, BootsHot take: the challenger campaign that pulled millions of views (and a cease & desist)If you’ve ever wondered how to turn “purpose” into a true growth driver, this conversation is a must-listen.LINKS & RESOURCES:Learn more about Hunter & GatherJoin the Food Marketing Club for just £57/month - your monthly support hub for growing your food brand with purposeWant tailored strategy support? Book a Strategy Call with KateFollow @kwmarketinguk for more food & drink marketing tipsIf this episode inspired you, subscribe, leave a review, and share it with a fellow founder - we love seeing how you’re fuelling your growth 🔥

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