FYM Ep. 48 - Winning Together: How Aligned Teams Drive Business Success

06/03/2025 41 min
FYM Ep. 48 - Winning Together: How Aligned Teams Drive Business Success

Listen "FYM Ep. 48 - Winning Together: How Aligned Teams Drive Business Success"

Episode Synopsis

In this episode of Fuel Your Marketing, Arti Sharma welcomes Steph Reck, Vice President, Sales & Partnerships at Sonar Software, to discuss the power of GTM team alignment, AI-driven marketing, and leadership transformation. ✅ Key Takeaways: 🔹 How aligned teams drive revenue and long-term success 🔹 Why marketing is NOT a cost center — but a revenue generator 🔹 Proven strategies to scale from $10M to $70M+ 🔹 AI in sales & customer experience—what's working now 🔹 The "First Team" approach: aligning on customer goals 🔹 How diverse leadership teams fuel innovation & business growth Ready to scale smarter? Tune in now and fuel your marketing strategy with actionable insights from the experts!  🔔 Subscribe for more growth-focused episodes!  #MarketingStrategy #LeadershipDevelopment #AIinBusiness #CustomerExperience #RevenueGrowth #SalesandMarketing #BusinessScaling #GoToMarketStrategy #AIforSales #TeamAlignment

More episodes of the podcast Fuel Your Marketing Podcast: Igniting Insight and Innovation in SaaS, Technology, and Marketing