Most businesses waste thousands on complex account-based marketing (ABM) programs that never deliver results. But what if you could build a high-performing ABM system without the hefty price tag?Marketing leader Mason Cosby reveals how he generated over $15 million in the past three years using a scrappy approach to account-based marketing. Through his proven 4D Framework, Mason breaks down exactly how small businesses can implement ABM strategies that actually work.In this episode, you'll discover:Why traditional ABM programs fail and how to avoid common pitfallsThe critical difference between "targets" and "triggers" in your outreachA counterintuitive approach to identifying and landing your ideal clientsHow to build meaningful relationships with prospects before asking for the salePractical strategies for getting buy-in from key decision makersSign up for the Scrappy ABM Newsletter at https://scrappyabm.com/newsletter. Listen to the Scrappy ABM Podcast at https://podcasts.apple.com/us/podcast/scrappy-abm/id1693508482Get access to the free 3-hour Scrappy ABM Masterclass at https://www.usergems.com/scrappy-abm/lesson-1-why-80-of-abm-programs-fail

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