Raising and deploying capital can be one of the most defining moments in the life of any company.To explore what really separates the great capital allocators from the rest, I spent over five hours in recorded conversations with five iconic leaders and investors. These aren’t just big industry names — they’re people I’ve had the privilege of working alongside for years. That trust opened the door for candid, behind-the-scenes conversations you won’t hear anywhere else.Each guest was interviewed individually, and those full conversations will be released as bonus episodes. But in this three-part mini-series, we’ve woven those insights together — with Spencer and me in the studio reacting to clips — to reveal the patterns, decisions, and principles that define exceptional capital strategy.In this episode, you’ll hear the full interview with:Julie Maples — founder of FYRFLY Venture Partners and longtime early-stage investor who’s partnered with dozens of founders at the intersection of enterprise software, data, and AI. Julie brings decades of perspective on what it takes to build enduring companies — and the investor-founder relationships that make it possible. Julie also has helped The V Foundation raise over $100M for cancer research as a valued board member.Subscribe to catch the rest of the series and hear from other iconic leaders. Drop your biggest insight from Julie's story in the comments below.

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