Welcome to Season Two of "For the Love of Winter," A weekly podcast that explores our cultural love affair with winter sports, the mountains, and of course, the people who are shaped and forever changed by their love of winter.This week, Kendra sits down with Andrew Way, Chief Marketing Officer at Jackson Hole Mountain Resort, to explore how ski resorts can evolve their brands while staying true to their roots. Drawing on experience from global brands like Nike and Amazon, Andrew shares how emotional storytelling, consistency, and empowering front-line staff can help build an authentic, lasting connection with guests. What is it you love about winter? Is it the thrill, the beauty, the stillness? As Canadian’s winter is part of our DNA. The snowy season is something that unites from coast to coast. For The Love of Winter, is a podcast that celebrates Canada’s longest season.

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