Send us a textScaling a frozen food brand? It’s not for the faint-hearted. Cold chain logistics, merchandising nightmares, and razor-thin margins make it one of the most challenging categories in the game.But Mrinali Kumar, CEO and co-founder of EatKinda, is flipping the script - proving that bold innovation, sustainability, and smart operations can carve out a winning edge.In this episode, Mrinali reveals how EatKinda - the world’s first cauliflower-based ice cream - went from a small-town pitch comp in New Zealand to over 120 retail listings, and garnering international buzz, for its mission to reduce food and plastic waste.And now? They’re exiting NZ (for now!) to go all to focus on the US market.Tune in to learn: 🍦 How cauliflower creates that ultra-creamy, dairy-like texture.🍦 What frozen distribution really costs, and how they lifted margins from 17% to 40%.🍦 How smart use of foodservice data landed them on retail shelves.🍦 The merchandising missteps that almost cost them big.🍦 Why the US is their next frontier - and how they’re making the leap.If you’re building a food or drink brand and want to scale sustainably and profitably, this episode is your playbook.👉 Listen now to hear what it really takes to build a disruptive CPG brand that lasts.This Season of Foodpreneur with Chelsea Ford is brought to you by Foodpreneurs Festival - a year’s worth of sales and promotion opportunities under one roof - and Chelsea Ford Co., modernising the CPG industry, one emerging brand at a time.LINKS & RESOURCES:Eat Kinda websiteEat Kinda overseasYour Free Pitch PlanGet Your Foodpreneurs Festival Ticket NowBecome a Chelsea Ford InsiderSeason 15 Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival. The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof. You can't miss these events. Here’s why: Thousands of stockists looking for new products for their shelves. A chance to pitch for funding + mentorship to scale your brand. Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!) A NEW Marketing Clinic for hands-on brand strategy - you'll leave with five key messages ready to use. Opportunities to get recognised and get your brand in front of industry experts, media, buyers, distributors and fellow brand owners. If you’re an Industry Specialist, tap into a highly engaged, niche audience. And much, much more. The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.

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