If you’re looking to promote your business through PPC advertising, you will need to decide whether you will manage your PPC campaigns or hire a professional to do it.David and Ken share their experience in hiring ad agencies and in-house managers. They will also deep dive into the importance of understanding PPC as a business owner, and what you need to know when partnering with agencies.[00:01 - 15:05] Opening Segment What is Pay Per ClickKen and David share their experience on their PPC journey[07:07 - 19:37] Self-Managed PPCDon't worry about getting locked in. Try as many agencies as you like until you find one that’s suited to your needWhy it's important to have a good understanding of PPC and its principlesCreating a meaningful Pros and Cons listThe three things you need to be good at when self-managing PPCSelf-managed PPC is time-consuming as you grow and scaleWant some Amazon refunds? Check out GETIDAPromo code: FTM400[19:38 - 30:25] Working with Ad AgencyAccount managers handle multiple accounts that they miss some of the special instructionsOn agency pricingMaintaining ad agency-client relationshipThe difference in the compensation model of in-house and Ad agencyWhy PPC and SEO always work better together[30:25 - 33:16] Closing Segment Ken’s advice to business owners: Don’t be afraid to pivot in your business Have an implementation planConnect with the duo!Quotes  “It doesn't hurt to try. You can't be afraid to try something new, give it six months.”“For us to scale properly, we need a good value for our money. And we also need a good impact on our business from the time spent on the PPC.”Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramResources MentionedHelium 10GETIDA Email us --> [email protected] Leave us a review as it really helps the show!   Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

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