Today I wanted to go into everything content, because content is everything. Often we hear the word ‘content’ and think it’s just blogging, but it’s not. In marketing we tend to break channels up into silos because it’s easier to think and talk about them all separately - so you have your blog over here, your Instagram over there, your email list in the back room, Pinterest, perhaps a podcast or video channel in your back pocket. While they all link up, we tend to treat them as separate entities. We might have a different strategy or different pile of ideas for our Instagram to our blog and all the other things. But really this is an over-complication because it’s all content.Here's what I talk about in this episode:Developing an effective content strategyMaking a manageable posting plan for you and your businessCreating content that clarifies your message rather than confusing itDiscovering clear blog post objectivesWhy you should invest in your content marketingRepurposing content across channelsFor links and resources discussed in the show, see the full show notes.Kayte on Instagram

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