Today I’m doing a deep dive into one of the things I’m asked about most often - identifying your ideal customer. This is one of those things that you know you’re supposed to do, you know it will crack a code for you and help you to know what to do next, yet you always feel like there’s a secret you’re missing and you’ve not quite got it right. If this is something you want to uncover a little more, my new Customer Kit workbook is now available and linked in the show notes, and in this episode, I’m going to take you through the process shared in that Kit.Here's what I talk about in this episode:Knowing your customer is fundamental in marketingMany business problems come from a misunderstanding of the customerFinding your ideal customer can be separated into 3 parts: identifying, locating, and talkingFind out where your customer comes out to ‘fill up’ and get specific with itTalk to your customer in the customer-focused approach, it is less about what you want to say and more about what they need to hearFor links and resources discussed in the show, see the full show notes.Subscribe to my newsletter!Kayte on Instagram

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