This is a solo episode talking through a question I’ve had several times over the last few months: how do I go from the seed of an idea into a fully-fledged actual business? I want to clarify too that this isn’t just for people who haven’t yet started their businesses, it’s for those of you who are thinking of launching a new offering or new product collection too. The 3 part process I’m going to talk through is the one I use myself and with clients when you want to introduce something new to the market, no matter how long you’ve already been there. 
Here's What I Talk About In This Episode:

Refining the idea
Thinking about the customer
Doing your market research
Preparing your marketing plan and materials
Pre-launch and launch
Being visible during your launch period
My launch experience

For links and resources discussed in the show, see the full show notes.
If you have an idea you want to launch, my group coaching programme, Make It Real, starts very soon.
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