Today is a coaching episode with my friend Jo McCarthy, who you may know as Firain Shop. At the end of 2019 Jo closed down her online shop, despite enjoying it and it being in profit, to pursue work that felt more aligned with her values and the life she wanted to live. Of course, that then opens the door to a new set of problems! In this episode we discuss the decision around changing the business model, naming a transitioning business, the difference between freelancing and business owning, niching, defining offerings and content.Here's what we talk about in this episode:Jo's Background & StoryFirain's evolving & transitioningCoaching & MentoringHow to build a business that offers two different services and how to make it flowWhat is the impact you really want to make and what difference will it make to them?Getting clear on your visionTracking your goalsVisioning your goals have already happenedNiching and knowing your valueMaking sure your message is clear to your audienceWhat makes you different so people choose you over anyone elseFor links and resources discussed in the show, see the full show notes.Kayte on Instagram Jo on Instagram

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