Today is a coaching episode with Lucy Moakes of Lulubell Tents. After growing an events business for five years, the events of 2020 provided Lucy with the opportunity, and necessity, of pivoting and starting up the shop venture she’d been thinking about for two years. Today we talk about how that experience has been emotionally and practically, talking about how to think about adding new things to what you do and working out how to talk to new customers. Here's what I talk about in this episode:Background into LucyYour customer is the same person at different life stagesThink about your customer’s life journey and how you can be an element of joy throughout it with your businessHow to balance the tasks for two different businessesFor links and resources discussed in the show, see the full show notes.Kayte on InstagramLucy on InstagramSubscribe to my newsletter!

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