Today is a coaching episode with Elin Loow, a writer and blogger who supports creatives going through the process of turning idea into reality. Elin is right at the start of figuring out what her services and offerings might look like, so today we’re talking business models - 121 vs one-to-many, how to choose the right business model for you and your customer, expectations and also getting away from the rules to create the best product you can.Here's what we talk about in this episode:Business journey of a BloggerFinding your niche1-2-1 vs one-to-many business modelRecognising your ideal clientWhat defines an expert?Having variety, balance and freedom in your businessPersonality strength finders testHaving certainty in your businessHaving a structure and a process in place to enable you to test new products and servicesDefining your roleWhat is the difference between a Coach and a Mentor?Growing your audienceWhat can you do that will move your business forward this week?3 Key things to make your business a successFor links and resources discussed in the show, see the full show notes.Kayte on Instagram Elin on Instagram

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