Today I’m in conversation with Sara Tasker, who you will undoubtedly know and love as the business and Instagram brain behind Me & Orla and podcast and book Hashtag Authentic. After the release her book last year, Sara went off the grid for months and re-emerged with a brand new programme different to what she’s done before - and I have been dying to know exactly how that came about behind the scenes. So today, Sara and I talk about how she came up with a brand new idea, her process for putting a new programme together, her mindset and approach to business and how she began marketing something different to what she’s known for. We also, of course, touch on Instagram.Here's what I talk about in this episode:Background into SaraPutting together a new projectMarketing something different than what she is known forThe importance of long-form contentMarket research helps us to zone in and create more valuable content for our audienceFor links and resources discussed in the show, see the full show notes.Kayte on InstagramSara on Instagram

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