In this episode I am chatting to someone who is really doing some great work in the world of influencer marketing, in a small business context. Olivia Tripp is the founder of Weekend In, a Bristol-based agency that helps independent brands, connect, engage and grow their audiences. Olivia is someone I noticed online because she’s doing some really innovative, creative work with influencers and events for her clients and I just had to get her on to share her knowledge. This episode is packed with advice for people wondering how to use influencers in their marketing, if you want to do some influencer work yourself, or if you’re thinking about running events within your business. I was so inspired and galvanised after talking to Olivia and I hope you will be too.
Here's what we talk about in this episode:

Olivia's background and the story behind Weekend:In
The best channels to promote your small business
Organising an influencer event
What should be in your pitch to an influencer
How to choose influencers to work with
How to work with big and small influencers
What Olivia looks for in an influencer
Where the value is with in-person workshops
The importance of brand clarity
Selling workshops

Find links to the resources we discuss in the full show notes.
Weekend:IN on Instagram Olivia on Instagram Kayte on Instagram

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