#162 - How to think about marketing strategy with Colin Lewis

FINITE: B2B Marketing Podcast for Tech, Software & SaaS
30/12/2024 34 min Temporada 1 Episodio 162
#162 - How to think about marketing strategy with Colin Lewis

Listen "#162 - How to think about marketing strategy with Colin Lewis "

Descargar episodio

Episode Synopsis

This episode provides a breakdown of strategy - how to think about strategy to get internal support and ensure marketing success. Jodi and Colin discuss the power of language, the art of persuasion, and tips to using language to better persuade. The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.

More episodes of the podcast FINITE: B2B Marketing Podcast for Tech, Software & SaaS

#177 - Mastering B2B Podcasts with Anne Feuss, President & Co-Founder at Pod People 01/12/2025
#176 - Humanising B2B Brands to Stand Out in an AI Era with Deema Tamimi, VP Marketing at The Brief 10/11/2025
#175 - Mastering LinkedIn Marketing with Steffen Hedebrandt, CMO and Co-Founder at Dreamdata 27/10/2025
#174 - Old School PR is the Key to B2B Growth in 2025 with Will Gardiner, VP of Marketing at Vertice 13/10/2025
#173 - PR x Digital Marketing: Winning B2B in the AI Era with Tom Telford, CDO at Clarity 29/09/2025
#172 - Scaling a Brand Through Cross-Functional Alignment with Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks 15/09/2025
#171 - Restructuring a Marketing Team for AI with Guy Marion, CMO at Chargebee 01/09/2025
#170 - Effective Partner Marketing with James Stacey, Principle Programme Marketing Manager at Red Hat 21/07/2025
#169 - The Marketing Priorities of a Global Enterprise in 2025, with Rebecca Stone, SVP, Revenue Marketing at Cisco 08/07/2025
#168 - How political ideologies affect B2B buyer behaviour, with Chris Peterson, Co-Founder of Lifemind AI 23/06/2025
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA