37: The Death of Sales Enablement? (w/ Scott Santucci (top SE consultant, podcaster and former Forrester)

Evolvers
06/04/2020 41 min

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Episode Synopsis

What is the state of Sales Enablement today?  Is it thriving as a healthy practice, or faltering post hype-cycle?
Ever the protagonist, this interview with Scott Santucci (former Forrester analyst, consultant and podcaster) will certainly cause debate and a rethinking of your sales enablement strategy and plans.
https://www.linkedin.com/in/scottsantucci/
#Forrester #research #salesenablement #evolvedselling #insidese #valueselling #contentmanagement #contentmarketing #productmarketing #hypecycle #salesoptimization #salesperformance #salesautomation #salestechnology #salestech #salestools #sellingtools #ses #ROI #frugalnomics

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