Girls, it's our time to take over sports! In this episode, I dive into the power females have over sports leagues from viewership to the spending power and sponsorships we bring in from a consumer psychology standpoint. I use Formula 1, my sport of choice, as an example for how females have changed the landscape for the sport and sport revenue. It is beyond something as simple as jersey sales like Taylor Swift did for Travis Kelce because there is more to this than copying and pasting fandoms to a league when you want longevity of female viewership and spending power in your sport. It's a science, a formula if you will.

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