064: Sunny Alexander - Red Sash Realty (Tampa, Florida)

02/12/2025 38 min
064: Sunny Alexander - Red Sash Realty (Tampa, Florida)

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Episode Synopsis

West Point graduate, Army veteran, and Tampa broker-owner Sunny Alexander joins Jeff to share her winding road into real estate—and why she believes this business is the ultimate “no glass ceiling” career. She opens up about serving during the Iraq War era, using that season to build the financial reserves needed to launch her real estate business the right way, and why she treats every client relationship like coaching: protecting, advising, and educating rather than “selling.”Sunny and Jeff then dive into the systems and support that have helped her almost double her production— from starting with a simple spreadsheet and handwritten notes to partnering with Fusion Growth Partners, delegating marketing, and building a small but mighty team. She talks about finding her “tribes” through West Point alumni and Rotary, networking with value, navigating Tampa’s shifting 2025 market, and why agents who stay authentic, keep learning, and show up consistently will thrive no matter what the market does.Sunny AlexanderRed Sash RealtyTampa, Florida_________________________________________________________________________________________________Epic Agents PodcastProduced by:AIDAwerks - Marketing That Moves Real Estate