Michelle Grant, Salesforce + 2021 Omnichannel Leadership Report

27/11/2020 35 min
Michelle Grant, Salesforce + 2021 Omnichannel Leadership Report

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Episode Synopsis

The 2021 Omnichannel Leadership Report, a critical assessment of the industry’s omnichannel competence. The report looks at over 200 retail brands and the availability and seamlessness of 14 core omnichannel capabilities–from contactless payments and store pickup to remote selling and appointment booking. Michelle Grant is the Senior Manager, Strategy & Insights, Retail and Consumer Goods at Salesforce.Amanda McLaughlin is the Senior Manager, Content Marketing at NewStore.