ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Culture Chat Podcast: Transforming Culture & Purpose into Brands that Matter"
Episode Synopsis
Can brand be extended to organizational culture? In this episode we talk to Mona Amodeo, PhD, author of the forthcoming book “Beyond the Sizzle: The Next Evolution of Branding,” to find out. Special guest host and WorkXO Managing Director, Ed Bodensiek, explores the book’s central argument – that culture and purpose can and should be used to transform organizations into brands that matter.
In God we trust