For most small businesses, the founder and CEO is the brand. No matter what you do, if you own a business or you’re an employee, it’s essential to have a personal brand and focus on growing it. When you build a brand around yourself instead of your career, it will serve you well in whatever you do. It is your job to tell your story, and that’s what building a personal brand is all about.We have six steps to building a personal brand:Decide what you want to be known forKnow your audienceUnderstand what you’re passionate about and what you’re good at.Define your ideal platform(s)Know your end goalSurround yourself with mentorsConnect on Instagram:Seychelle Van Poole: @seychellevpVija Williams: @viavijaSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanEmpire Building is a production of Crate Media

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