People see through BS very fast - Talk Marketing 18 - Steve Bustin

05/08/2022 1h 19min

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Episode Synopsis

Martin: Okay good. Right. So how are you Steve Bustin qualified to talk to us about public speaking?
Steve: Because I'm either on stage myself, or I'm teaching other people how to do it, would be the glib answer. Or the last 18 months, I'm either on screen myself, or teaching other people how to do it. So I work as a professional speaker, and event compere, and public speaking coach. So I'm on stage a lot, either speaking, delivering keynotes, workshops, those sorts of things, or as a compere emcee, to hosting events. So a lot of people see me on stage, and then they're like, "Uhm, you're good at that. Can you teach me how to do it?" So that's really how my business grew. When I started to speak at events, and people would start saying, "Oh could you come speak at my event? And actually, could you teach my team how to speak like that? And could you give me some coaching?" I suppose the other creds, I mean, I'm a journalist by background, I'm ex-BBC. So I'm used to, you know, I've always been a communicator. And right back at school, I was one of those kids who always wanted to stand up in assembly and to say things and talk about things, I've never been shy in talking. So it was, you know, it's sort of the natural career, I suppose I've always been waiting for in a way, I did stand up for a few years, and gigs around things, which was actually really useful training in terms of being able to play any audience and read an audience and different sizes of rooms and those sorts of things. And I suppose then, you know, as I've progressed through, I've actually just finished an 18 month term as National President of the Professional Speaking Association, which is the trade body for professional speaking here in the UK. And I'm board member of the Global Speakers Federation. And I'm also the author of a book The Authority Guide to Presenting and Public Speaking. So yeah, that's out there in a while. It's on, available in on Amazon and Audible, which was interesting, actually, and interestingly I sell far more copies on Audible than I do on Amazon. So the audio book, which I recorded, sells much better. So anybody who's happen to have a book their name, if you haven't already done it, make sure you've got an audio book out there because that's where the demand is right now, particularly for business books.

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