Martin: So the first question I ask everyone is, how are you qualified to talk to us about marketing?  I know that you are enormously qualified to talk to us about marketing.
Jo: That's a kind of interesting question because I have absolutely no qualifications in the traditional sense for marketing, I came from, just an ordinary background but I think what really gives us some credibility is the fact that I have been doing this for 35 years, and we're still going, we still have a business, we are still talking to clients. We've had a number of clients for, you know, in this business for about 12 to 14 years, some come and ago and that's absolutely fine. We also have some that have been with us a long time. I would say their businesses are better because of the contribution we've made. I'm not saying we are the sole reason they're better, but we are certainly part of the team that creates better businesses. I think it's mainly about experience, it's also about - I absolutely love communication, the nuance of communication, I love the fact that, the thing that fascinates me the most, for example is translation. When you translate something, if you just translate your words, that doesn't actually mean anything, but if you translate the meaning and the nuance, it starts becoming something quite beautiful. If you take something like translating poetry, that'd be an example of what I mean by that. So I was lucky enough to find a job, my first job was, someone needed some help picking up some phones in a publishing company in central London. I went aloing for a few weeks because I had just finished my levels and asked, I don't know what I'm gonna do, I don't want to go to university, I didn't know what I wanted to do. So I literally sat in this office and I just fell in love with the whole media thing. That sounds kind of ridiculous but I was literally that kid that went, this is where I want to be. I love the whole thing of putting stuff together that communicates with people. My marketing comes not from the desire to flog people something or sell people something they don't want, but actually about building communications between people. Talking to audiences, talking to your employees, talking to your staff, your members, whoever it is, I just love the way that communication works. That's what I find really fascinating about it and that's why I think I bring to all my clients.
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