Not being a commercial breakfast cereal kind of person, I didn’t realise quite how many South Africans felt really strongly about their Rice Krispies until about 18 months ago when Kellogg SA replaced the original version with something very different - Rice Krispies which were no longer made just of rice, but of corn and wheat as well - a so-called multigrain. 
But that’s not all, they also added a vanilla, flavour, and about twice the amount of sugar than the originals. That did not go down well with their customers. ECR Consumerwatch

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