11.02.07: Burberry Taps Apple's AR Tech to Engage App Users

02/11/2017 5 min

Listen "11.02.07: Burberry Taps Apple's AR Tech to Engage App Users"

Episode Synopsis

Burberry is the latest luxury brand to experiment with augmented reality, adding AR to its smart phone app as fashion retailers look for new ways to engage with big spenders online.

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