In episode 356, Megan chats to Bita and Beata about leveraging your blog for new opportunities using podcasts. Bita Arabian and Beata Nazem Kelley are two food bloggers who co-host the podcast, Modern Persian Food. Bita / Beata means 'unique' and in the podcast the duo share their unique approach to cooking and eating Persian food and how to incorporate the rich flavors and fresh ingredients into today's modern lifestyle. Both started out working on their individual blogs and then teamed up to launch their podcast with which they've been nominated for awards and reached amazing milestones. In this episode, they discuss how they've used their blog niche to create a unique podcast with great potential to grow their business and to stay connected to their audience. - Podcasts is an extension of your blog.  - It offers a different way to stay connected. - What kind of opportunities can you expect by starting a podcast? - Audio is about inspiring others and being inspired. - Using audio, you can share a combination of guest expertise or your own. - As a new field, podcasts still offer the chance for new bloggers to stand out. - Take time to plan in order to be consistent. Connect with Bita and Beata Website | Instagram

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