This episode of "Doby's Media Doctrine," from the mind and research of Dr. Jerry Doby, PhD, focuses on how newsrooms can improve their online visibility. It presents a step-by-step guide for transforming news content from being buried in search results to becoming discoverable and engaging for a wider audience. The episode outlines practical strategies for achieving this turnaround, starting with a content audit to identify areas for improvement. Further steps include aligning keyword strategy with editorial priorities, addressing technical SEO elements, optimizing headlines and metadata, and utilizing content repurposing and cross-promotion to increase reach and build audience trust. The episode emphasizes that implementing these strategies can lead to significant audience growth without compromising journalistic integrity, offering a blueprint for enhancing a newsroom's digital presence.Dr. Doby's books are available FREE to Kindle Unlimited subscribers on Amazon.com. You can also find Dr. Doby's published and cited research on Google Scholar and ResearchGate.Chat with Dr. Doby directly from his website

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