Most professionals treat LinkedIn like an online resume: updated once, then forgotten. Crystal Lim, one of LinkedIn's Top 20 creators, reveals it's actually career insurance. She went from corporate marketer to B2B storyteller through one insight: people don't buy products, they buy the stories behind them. Her "toifie" (toilet selfie) strategy accidentally became her personal brand, proving that authenticity beats perfection.
The TL/DW of this episode:
→ Why your LinkedIn profile matters more than your CV when recruiters decide your salary → How "toilet selfies" taught Crystal that noticing what others notice reveals your hidden strengths 
→ The corporate storytelling framework that turns employees into company ambassadors without being cringe 
→ Why starting with zero followers today is actually an advantage in 2025
Follow Crystal here:
LinkedIn: https://my.linkedin.com/in/limcrystal
Instagram: https://www.instagram.com/glowlikecrystal/
TikTok: https://www.tiktok.com/@glowlikecrystal
Chapters:
00:00 - Introduction
02:14 - The Accidental Path: From Employee to LinkedIn Creator
07:17 - The “Toifie” Philosophy: When Toilets Reveal Corporate Culture 
14:08 - LinkedIn as the New CV: Why Recruiters Check Your Profile First
18:18 - Career Insurance for Regular Employees
23:45 - The Employer's Dilemma: Why Companies Fear Active Employees
29:08 - Starting From Zero in 2025
33:43 - Employee-Generated Content: The UGC Strategy Companies Miss
36:32 - The "I Don't Know What I'm Doing" Connection
39:47 - For the Technical Founders: Bridging Product Excellence with Storytelling
42:19 - Social Capital Over Virality 
(Shoutout to @Ruma for the chairs keeping us comfortable through these long conversations. Makes a difference when you're not thinking about your back the whole time. Explore Ruma Home’s collections: https://ruma-home.com/)

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