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Listen "Revolutionizing Retail: The Impact of General AI on Digital Commerce and Supply Chains"
Episode Synopsis
Digital Marketing Today Podcast Digital Marketing Today Podcast: Revolutionizing Retail with General AI Welcome to this enlightening segment of the Digital Marketing Today podcast, where we delve into the dynamic world of digital marketing innovations. Today's hot topic is the transformative power of General AI (GenAI) in the retail and marketing sectors. Episode Highlights: Smart Merchandising & Digital Commerce: Discover how GenAI is reshaping retail strategies to create smarter digital commerce platforms and merchandising tactics. Personalized Marketing: Learn about the ways in which GenAI contributes to tailoring marketing campaigns for individuals, resulting in heightened customer engagement and brand loyalty. Robust Supply Chains: Listen to expert discussions on how GenAI fortifies supply chain mechanisms to withstand market fluctuations and ensures efficient operations. Spotlights: With insights from the National Retail Federation's NRF show, we analyze how GenAI is becoming a cornerstone of retail sales growth. Jorge Koesters of SAP advocates for marrying Business AI with enterprise data, boosting customer satisfaction and profitability. Industry analysts from Gartner and IDC forecast the integration of GenAI in enhancing customer service automation, improving in-store experiences, and providing contextual recommendations to ramp up conversion rates. Looking Ahead: Sustainability strides forward with SAP's cloud-based solutions, as GenAI provides eco-friendlier transport routes. Yet, experts from Forrester and Gartner champion the importance of human oversight to curtail GenAI-induced errors, reinforcing the preciseness of business decisions. The horizon for grocery supply chains gets brighter as IDC projects the embedding of intelligent IoT to substantially cut down on waste and inefficiency by 2028. This episode culminates with an essential invitation to digital marketers and retailers: prioritize investment in GenAI to harness a smarter, more sustainable, and economically advantageous future. Join us to explore how GenAI is set to revolutionize your retail and digital marketing strategies. Don't miss out on this transformation wave in digital marketing. Tune in to Digital Marketing Today and evolve your strategies with GenAI! Links:2024 Retail Trends: Can GenAI Deliver On The Customer Promise?Veja as 25 profissões em alta neste ano, segundo o LinkedIn
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