Transforming Gaming Advertising I Shahar Sorek of Overwolf

DesignRush Podcast
08/05/2024 1h 0min Temporada 1 Episodio 45
Transforming Gaming Advertising I Shahar Sorek of Overwolf

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Episode Synopsis

In episode 45 of the DesignRush Podcast, we talked about transforming gamer advertising with Shahar Sorek, a creative producer who serves as the CMO of Overwolf – the guild for in-game creators. Golden gamers hate ads. However, advertisers can make them tolerable using the tricks revealed by Shahar. If you want to learn how to profit from the migration of ad dollars from traditional media into video games, stick to the end.

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